Seattle Interactive Conference
SIC brings visionaries from around the world to share and inspire Seattle in the fields of technology, creativity and commerce.
Time Frame: 5 weeks
Roll: Branding, Advertising
Skills & Tools: Illustrator, Photoshop
For this year’s event, I updated their brand by using their three-square logo but brought it into the 3rd dimension. The three squares now come together to form a cube, representing the rise of AR and VR tools in technology and creativity.
A punchy, punny slogan used in advertising creates intrigue and a sense of playfulness.
Full page ad in Wired magazine
Billboard ads in a Seattle Light Rail station
Swag shirts for attendees